07
—
Campaign
Call-ups
Client
Naranja X
Year
2026
Role
Head of Art
Services
Creative and Brand identity, Photo direction
In Argentina, football is more than a passion. It's part of our identity, even our last names. Inspired by this cultural connection, Naranja X turned a simple coincidence—sharing a surname with a national team player—into a chance to travel to the United States and experience football like never before.




